Services - Becky Freemal | The Market Exec

Executive Talent is in Reach

At Market Exec, marketing isn’t outsourced — it’s led.

Growth happens when strategy is clear, execution is aligned, and someone owns the outcome.

That’s the role I step into. I’m Becky Freemal, founder and Fractional Chief Marketing Officer at Market Exec.

Services:

Engaged Fractional Chief Marketing Officer
Strategic Growth Intensive
Advisor
Also available: Workshops & keynotes that align and energize teams.

Contact Me

Engaged Fractional Chief Marketing Officer

Marketing Leadership That Drives Revenue

This is the core of what I do — and where most companies start. Leaders need more than a plan — they need someone to lead it.

I step into your business as your dedicated Fractional Chief Marketing Officer, bringing the strategic leadership, structure, and accountability needed to turn marketing into a revenue-driving function.

This is hands-on leadership that aligns strategy, marketing team member(s), and execution to create measurable growth.

What working together looks like

We begin by assessing what is driving growth, where opportunities exist, and what is getting in the way. From there, we clarify positioning, align strategy, prioritize action, and move quickly into execution designed to drive measurable results.

The result: More focused marketing, clearer priorities, stronger alignment, and greater confidence in what is driving growth.

Available as a 6- or 12-month engagement.

Additional Services

Strategic Growth Intensive

A strategic foundation for smarter growth

The Strategic Growth Intensive is designed to bring clarity, alignment, and direction — helping leaders make smarter marketing decisions with confidence.

Whether used as a focused engagement or the foundation for deeper partnership, this work helps uncover what is driving growth, where opportunities exist, and what should happen next.

What working together looks like

We assess your market, positioning, customers, messaging, marketing performance, and internal capabilities to identify priorities and opportunities for growth. From there, we build a customized roadmap your team can execute with confidence.

You leave with:

A tailored Strategic Growth Guide
Clear positioning and messaging
Prioritized opportunities and next steps
Campaign direction and activation guidance

No templates. No generic plans. Just a clear, sustainable path forward built for your business.

Strategic Advisor

Strategic guidance to maintain momentum.

For organizations seeking continued leadership, accountability, and clarity after their strategic foundation is established.

I serve as a strategic partner — helping leadership teams stay focused, make informed decisions, and keep marketing aligned with business goals.

What working together looks like

We meet regularly to evaluate progress, refine priorities, solve challenges, and ensure strategy continues to translate into measurable growth.

Available following a Fractional Chief Marketing Officer engagement or Strategic Growth Intensive.

Kayla Perdue

October 8, 2026

I had the pleasure of working with Becky during her time as Fractional CMO at P1 Technologies. She was an excellent mentor who provided thoughtful guidance and supported my professional growth. Becky took the time to understand our business, our goals, and the needs of our team. She brought fresh ideas and put considerable thought and effort into developing strategy and practical plans that supported our goals. She partnered effectively with the executive team, provided clear leadership for marketing, and collaborated closely with sales and other departments to align our efforts. Her ability to adapt as our needs evolved, while maintaining a steady, positive approach, made her a valued partner. I highly recommend Becky to any business seeking experienced, thoughtful marketing leadership.

Chris

July 15, 2026

Winning high-value discovery meetings is one thing. Keeping deals moving through the sales process without losing them to pricing, positioning, or perceived value is where many organizations get stuck. Becky built a marketing strategy that removed friction from our sales process by ensuring prospects understood the value Tight Technologies brings as a true business partner long before they spoke with our team. Her work aligned directly with revenue generation, creating a stronger brand narrative that supported every stage of the buyer's journey. What stood out most was the operational discipline she brought to our organization. Becky introduced project management systems, structured weekly strategy meetings, and practical automations that kept everyone aligned, improved accountability, and gave our team valuable time back. We always knew where projects stood, what came next, and who was responsible. She approaches marketing as a business strategy rather than simply a communications function. The result was stronger engagement, better-qualified sales conversations, and a brand that accurately reflects the level of partnership we provide our clients. I'd recommend Becky to any leadership team looking to better align marketing with revenue growth.

Kim Sonderman

May 2, 2026

Working with Market Exec was exactly what our organization needed during an overwhelming period of growth. Becky Freemal has a gift for taking complex challenges and breaking them down to the next best step. Her strategic mindset and customized approach was directly applicable to our specific goals and situation. The energy she brought to our brand voice workshop was infectious, and her recommendations were both practical and transformative. Her clarity brought calm for the entire team and we now have a tangible path forward. Any organization facing growth challenges or in need of a strategic marketing direction should absolutely work with Market Exec.

Josh Koegel

April 22, 2026

Becky Freemal is a powerhouse fractional CMO who brought immediate alignment and clarity to our organization. Within the first 60–90 days, she elevated our marketing into a more consistent, high-performing approach across key marketing channels including social media and websites—strengthening our brand, improving the customer journey, and building the trust needed to drive performance and revenue. What sets Becky apart is her ability to immediately grasp the nuances of our business. She dove deep into our products, revenue drivers, and internal team skillsets to ensure our marketing efforts were aligned with profitability. She didn’t just deliver a plan—she built a strategic framework that connects marketing to revenue and gives our team the confidence to execute more advanced initiatives like account-based marketing. If you need a strategic leader who treats your P&L like her own and builds a bridge between marketing and revenue, Becky is the partner you’re looking for.

David Raymond

June 29, 2025

Our edtech cybersecurity platform achieved considerable growth in the higher education sector, with enrollments growing rapidly within the first few months of partnering with fractional Chief Marketing Officer Becky Freemal and her company Market Exec. Her growth marketing strategy and leadership brought sustainable month-over-month trends throughout her first year. As we head into the next fiscal year, early data shows even more growth - proof that Becky's expertise as a fractional CMO delivered the strategic marketing leadership needed to drive transformative results.

Warren Fiihr

February 20, 2025

Becky is a true story teller. She can really connect the business with potential customers in a unique and compelling way. She does this by collaborating with the internal team. She uses a great combination of external perspective and decades of experience to bring the best out of the team and position companies strategically. She starts with a comprehensive business evaluation, comes up with a strategy, gets buy-in from the team, sets up metrics to ensure we are achieving our goals, and follows through with measurement and tactical pivots to hit our ROI expectations. Most importantly Becky is a woman of integrity and is also a lot of fun! She is now an important part of our team.

zeynep ondin-duckett

September 13, 2024

Becky Freemal is an exceptional speaker with a wide range of expertise. Her presentation on mastering conference networking was insightful, engaging, and highly relevant. Becky’s ability to break down complex strategies into practical steps is impressive, and her stories make the learning process both fun and memorable. She knows how to keep audiences engaged, even in a virtual setting. Whether it's networking or other professional development skills, Becky provides valuable, actionable guidance. I highly recommend her for anyone looking to enhance their skills and make a lasting impact.

Jessica Parrish

July 29, 2024

Becky not only educated us on these modern techniques but also took the reins to completely revamp our marketing approach. Under Becky's direction, our marketing look and feel transformed, aligning us more closely with current trends and reaching our target audience more effectively. She didn't stop there; Becky also delved into our internal processes and sales strategies, identifying critical low points and providing actionable insights for improvement. Thanks to Becky’s expertise and dedication, we now have a robust marketing strategy that drives foot traffic and engages customers in ways we never thought possible. She has been an invaluable asset, showing us the true potential of a well-rounded marketing approach. Carter's Cabinet Shop Roanoke

James Cameron

June 27, 2024

Becky was absolutely phenomenal! Her pre-conference preparation was outstanding. She took the time to truly understand our conference goals and personally contacted each speaker beforehand to ensure their introductions were accurate and engaging. During the event itself, she was instrumental in keeping everything running smoothly and on schedule. Her professionalism, combined with her great sense of humor, made her an invaluable asset to our conference. Our board will make every effort to bring Becky to all of our future conferences, schedule permitting. We can't imagine anyone else doing as exceptional a job as she did. When you find a gem, you hold onto it!

Becky's Talks

Learn more about Becky’s keynote talks and booking her as speaker for your event.

Case Studies

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