Executive Talent is in Reach
At Market Exec, marketing isn’t outsourced — it’s led.
Growth happens when strategy is clear, execution is aligned, and someone owns the outcome.
That’s the role I step into. I’m Becky Freemal, founder and Fractional Chief Marketing Officer at Market Exec.
Services:
- Engaged Fractional Chief Marketing Officer
- Strategic Growth Intensive
- Advisor
- Also available: Workshops & keynotes that align and energize teams.
Engaged Fractional Chief Marketing Officer
Marketing Leadership That Drives Revenue
This is the core of what I do — and where most companies start. Leaders need more than a plan — they need someone to lead it.
I step into your business as your dedicated Fractional Chief Marketing Officer, bringing the strategic leadership, structure, and accountability needed to turn marketing into a revenue-driving function.
This is hands-on leadership that aligns strategy, marketing team member(s), and execution to create measurable growth.
What working together looks like
We begin by assessing what is driving growth, where opportunities exist, and what is getting in the way. From there, we clarify positioning, align strategy, prioritize action, and move quickly into execution designed to drive measurable results.
The result: More focused marketing, clearer priorities, stronger alignment, and greater confidence in what is driving growth.
Available as a 6- or 12-month engagement.
Additional Services
Strategic Growth Intensive
A strategic foundation for smarter growth
The Strategic Growth Intensive is designed to bring clarity, alignment, and direction — helping leaders make smarter marketing decisions with confidence.
Whether used as a focused engagement or the foundation for deeper partnership, this work helps uncover what is driving growth, where opportunities exist, and what should happen next.
What working together looks like
We assess your market, positioning, customers, messaging, marketing performance, and internal capabilities to identify priorities and opportunities for growth. From there, we build a customized roadmap your team can execute with confidence.
You leave with:
- A tailored Strategic Growth Guide
- Clear positioning and messaging
- Prioritized opportunities and next steps
- Campaign direction and activation guidance
No templates. No generic plans. Just a clear, sustainable path forward built for your business.
Strategic Advisor
Strategic guidance to maintain momentum.
For organizations seeking continued leadership, accountability, and clarity after their strategic foundation is established.
I serve as a strategic partner — helping leadership teams stay focused, make informed decisions, and keep marketing aligned with business goals.
What working together looks like
We meet regularly to evaluate progress, refine priorities, solve challenges, and ensure strategy continues to translate into measurable growth.
Available following a Fractional Chief Marketing Officer engagement or Strategic Growth Intensive.
Becky's Talks
Learn more about Becky’s keynote talks and booking her as speaker for your event.
Case Studies
Your business provides the solution. People need that solution. We make sure you connect.