Media

Find your “Brand Voice,” Says Former TV Journalist Turned Marketing Executive

Featured on WFIR AM/FM New Radio The annual Gauntlet business mentoring and competition program geared towards startups and emerging small businesses is underway. Meanwhile the board president for the Advancement…

read more
150 150 Becky Freemal | The Market Exec

The Numbers Tell a Story: Harnessing Data for Strategic Growth

Featured in The Wall Street Times In today’s fast-paced world, data is the backbone of effective strategy. Both businesses and nonprofits use data to make informed decisions that drive growth,…

read more
150 150 Becky Freemal | The Market Exec

AI and Human Connection: Enhancing Relationships in a Digital Age

Featured in Economic Insider As artificial intelligence (AI) and automation platforms continue to reshape industries, a significant shift is underway—one that extends beyond mere efficiency and productivity. This transformation is…

read more
150 150 Becky Freemal | The Market Exec

Human Connection in an AI-Driven World

Featured in CEO Weekly In the labyrinth of digital transformation, where artificial intelligence (AI) and automation platforms increasingly shoulder the burden of repetitive tasks, a profound shift is taking place.…

read more
150 150 Becky Freemal | The Market Exec

How Brand Voice Fuels Business Growth and Profitability

Featured in U.S. Business News In today’s crowded marketplace, where countless brands are all vying for consumer attention, creating and nurturing an evidence-based brand voice is essential to standing out…

read more
150 150 Becky Freemal | The Market Exec


The Curiosity Advantage

The Blog Where Curious Leaders Build Smarter Businesses

Each blog unpacks a unique aspect of the Curiosity Advantage — showing how a small shift in mindset can unlock bold innovation, strengthen resilience, and deliver measurable results. Whether you’re shaping strategy, elevating your marketing, or sharpening executive communication, each insight is rooted in one often-overlooked driver: curiosity.

People + Data: Helping Credit Unions and Regional Banks Speak A Language That Connects
People and Data Blog Banner

People + Data: Helping Credit Unions and Regional Banks Speak A Language That Connects

When it comes to money, people are not buying services, they are buying trust. That’s especially true for financial institutions whether a credit union or a bank. Customer relationships and…

read more
1200 628 Becky Freemal | The Market Exec
Beyond the App: Building Trust in a Fintech World
Financial Technology Blog Banner

Beyond the App: Building Trust in a Fintech World

Fintech has transformed the financial industry by rewriting the rules. Companies that fall under the umbrella of financial technology move faster than traditional banks, leverage data more effectively, and design…

read more
1200 628 Becky Freemal | The Market Exec
Strategic Visibility: Leveraging Marketing for Executive Protection Success
Executive Protection Blog Banner

Strategic Visibility: Leveraging Marketing for Executive Protection Success

The Visibility Dilemma in Executive Protection In executive protection, silence has long been seen as strength. The prevailing wisdom: keep it quiet, keep it close to the vest. After all,…

read more
1200 628 Becky Freemal | The Market Exec
All This Talk About Brand Voice – What Exactly Is It?

All This Talk About Brand Voice – What Exactly Is It?

In today's crowded marketplace, your brand voice is more than just a marketing tool—it's the heartbeat of your organization. It's how your company speaks, acts, and engages with the world.…

read more
518 543 Becky Freemal | The Market Exec
Brand Voice is the Glue That Holds Your Business Together

Brand Voice is the Glue That Holds Your Business Together

In today's fast-paced marketing landscape, it's easy to get lost in a sea of acronyms and buzzwords. We talk about KPIs, OKRs, B2B strategies, and SMART goals, often forgetting the…

read more
535 301 Becky Freemal | The Market Exec
People + Data: Building a Brand Voice That Resonates

People + Data: Building a Brand Voice That Resonates

The story of a financial institution helping a customer obtain a $1,000 loan to build a wheelchair ramp may seem like just another data point in a spreadsheet. However, that…

read more
2048 1536 Becky Freemal | The Market Exec
The Marketer’s Toolbox: People + Data

The Marketer’s Toolbox: People + Data

Starting a new job often feels like a quest to uncover hidden treasures: finding the bathroom, locating the coffee machine, and, if you’re in marketing, discovering where the data lives.…

read more
1024 768 Becky Freemal | The Market Exec
How to Use The Hierarchy of Effects to Drive Business Success

How to Use The Hierarchy of Effects to Drive Business Success

Have you ever heard of the hierarchy of effects? It’s a model created in the 1960s by Robert J. Lavidge and Gary A. Steiner that breaks down the process people…

read more
2000 2000 Becky Freemal | The Market Exec
The Importance of Metrics: How to Identify and Track the Right KPIs for Your Business

The Importance of Metrics: How to Identify and Track the Right KPIs for Your Business

In today's fast-paced business world, making data-driven decisions is crucial for staying competitive and achieving your goals. But with so much data available, how do you know which metrics to…

read more
1000 600 Becky Freemal | The Market Exec
How to Set Yourself Apart from the Competition

How to Set Yourself Apart from the Competition

In today’s crowded marketplace, standing out is more challenging—and more critical—than ever. Whether you’re a small business owner or at the helm of a large enterprise, the key to differentiation…

read more
1200 1200 Becky Freemal | The Market Exec
Mastering Media Interviews: A Guide to Effective Media Relations

Mastering Media Interviews: A Guide to Effective Media Relations

Media relations can be a powerful tool in shaping public opinion, influencing legislative and regulatory bodies, and communicating complex ideas in a way that benefits both the public and your…

read more
1000 600 Becky Freemal | The Market Exec
How to use Artificial Intelligence to Enhance Human Connection

How to use Artificial Intelligence to Enhance Human Connection

It can help us up our game when generating content. Marketing automation is around to take care of repetitive tasks. You know what that means? It frees up time for…

read more
1200 1200 Becky Freemal | The Market Exec
  • 1
  • 2