Trusted Leadership.

Proven Growth.

Journalist's Eye. Marketer's Mind.
Revenue Results for Your Company.

Unlocking growth & driving revenue for companies ready to take the next step.

Strategic marketing drives measurable growth, from multi-million dollar revenue increases to breakthrough market presence.

As founder of Market Exec, Becky Freemal transforms companies through data-driven strategies that deliver clear ROI. Her clients have generated $100M+ in product revenue growth, generated millions in donor and capital campaigns, achieved 99% reductions in bounce rates, and secured tier-one media coverage.

Whether you need new customer acquisition, stronger brand positioning, or optimized conversion funnels, Becky’s proven methodology uncovers your genuine brand voice and builds the strategic marketing framework to achieve your business goals.

How To Drive Business Growth

Have you ever noticed that the most iconic brands don’t sell you a product or service but rather invite you into their story?

Building the storytelling capability of your company isn’t a soft skill. It is a necessary skill. Becky helps organizations uncover the data and information their teams hold, to reveal their story, launch strategy, and increase their bottom line.

Book Becky to Speak

BRAND VOICE

People + Data Drive Results

TELL YOUR UNFORGETTABLE BRAND STORY TO THE RIGHT AUDIENCE

Business is fundamentally about human connection. Revenue follows relationships. Building an evidence-based brand voice makes sure you reach the right audience with the right message. Get a genuine, consistent story right and your company will grow.

In Brand Voice: People+Data Drive Results, author Becky Freemal provides a clear understanding of how to use people+data to create a brand story that never falls flat again.

Available on Amazon

“Becky’s ability to connect with people and deliver powerful and effective communication strategies makes her the go-to leader for all communication and marketing strategies. Becky continuously looks for innovative methods to inform our clients about essential topics that impacted their lives and community. She handles detailed work with skill and accuracy, and understands how to uniquely blend communication and technology. Becky’s authentic and genuine personality allows her to establish an outstanding rapport with all of her counterparts. She is deeply respected, a team player and a mentor. In all my years of experience, some people stand out for their exceptional qualities and Becky Freemal is one of those people. Her thoughtfulness, intellect and genuine care for others, creates a warm environment. There is no doubt that her clients will receive those qualities as well.”

Travell Eiland Former anchor/reporter, Realtor at Keller Williams

“Leader. Energy. Experience. Sense of humor. Those are the characteristics and skills that I immediately think of when I work with Becky. She recognizes opportunities and assesses them with a keen eye of experience and knowledge. She is able to quickly pull together resources and teams to work collaboratively to create a successful outcome that is always a true win-win. Becky’s ability to use her charm and intellect to connect with others is quite remarkable.”

Lynda McNutt Foster CEO, Cortex Leadership Consulting

“I have enjoyed working with Becky on several projects. I find her to be an excellent communicator who is smart, creative, funny, and fast on her feet; able to parachute into any situation and quickly take command. She is a team-player with a strong work ethic who will lead any project to a successful conclusion. The energy and enthusiasm that Becky exhibits in everything she does is contagious. I look forward to collaborating with Becky again in the future.”

Lou Kadiri State Operations Director, U.S. Senator Mark Warner

“I have had the opportunity to work with Becky directly and I have seen how she contributes to a team’s success in many ways. Becky understands how to digest complex information and quickly translate it into compelling text that communicates core messages to the public. Becky works well under pressure and is adept at meeting deadlines. Moreover, I know Becky to be a leader, a mentor, a decision-maker, a critical thinker. Becky is the real deal–she is the complete package. These skills have translated to such settings that include serving as spokesperson, championing community causes, writing and editing, and strategic communication planning and implementation. Becky has the professionalism, the experience, the skills, and the motivation to help any organization achieve its goals. Becky’s work ethic is top notch and she has inspired me throughout my career.”

Glen Barbour Public Affairs and Communications Officer, Loudoun County

“I have worked on several projects with Becky and have been highly impressed with her skill and dedication. Her core strengths are quickly learning and applying new skill sets, breaking down and effectively communicating complex topics, and an unrelenting drive to deliver an exceptional product. She is one of the best marketers/communicators I have worked with.”

Laura Godfrey Co-Founder at Bookelicious Inc.

“I have the privilege to work with Becky on a variety of economic and community impact projects. I am in awe of her ability to communicate on ANY subject matter in an intelligent and professional manner. Her approachable personality opens conversation and draws interest. Her background in news has positioned her to research, package and present complicated information in an extremely engaging manner.”

Annette Patterson President, The Advancement Foundation

    
 
 
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   Kim Sonderman 
 May 2, 2026
 
 
 Trustindex verifies that the original source of the review is Google. Working with Market Exec was exactly what our organization needed during an overwhelming period of growth. Becky Freemal has a gift for taking complex challenges and breaking them down to the next best step. Her strategic mindset and customized approach was directly applicable to our specific goals and situation. The energy she brought to our brand voice workshop was infectious, and her recommendations were both practical and transformative. Her clarity brought calm for the entire team and we now have a tangible path forward.  Any organization facing growth challenges or in need of a strategic marketing direction should absolutely work with Market Exec.
  
 
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   Josh Koegel 
 April 22, 2026
 
 
 Trustindex verifies that the original source of the review is Google. Becky Freemal is a powerhouse fractional CMO who brought immediate alignment and clarity to our organization. Within the first 60–90 days, she elevated our marketing into a more consistent, high-performing approach across key marketing channels including social media and websites—strengthening our brand, improving the customer journey, and building the trust needed to drive performance and revenue. What sets Becky apart is her ability to immediately grasp the nuances of our business. She dove deep into our products, revenue drivers, and internal team skillsets to ensure our marketing efforts were aligned with profitability. She didn’t just deliver a plan—she built a strategic framework that connects marketing to revenue and gives our team the confidence to execute more advanced initiatives like account-based marketing. If you need a strategic leader who treats your P&L like her own and builds a bridge between marketing and revenue, Becky is the partner you’re looking for.
  
 
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   David Raymond 
 June 29, 2025
 
 
 Trustindex verifies that the original source of the review is Google. Our edtech cybersecurity platform achieved considerable growth in the higher education sector, with enrollments growing rapidly within the first few months of partnering with fractional Chief Marketing Officer Becky Freemal and her company Market Exec. Her growth marketing strategy and leadership brought sustainable month-over-month trends throughout her first year. As we head into the next fiscal year, early data shows even more growth - proof that Becky's expertise as a fractional CMO delivered the strategic marketing leadership needed to drive transformative results.
  
 
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   Warren Fiihr 
 February 20, 2025
 
 
 Trustindex verifies that the original source of the review is Google. Becky is a true story teller.  She can really connect the business with potential customers in a unique and compelling way.  She does this by collaborating with the internal team.  She uses a great combination of external perspective and decades of experience to bring the best out of the team and position companies strategically.  She starts with a comprehensive business evaluation, comes up with a strategy, gets buy-in from the team, sets up metrics to ensure we are achieving our goals, and follows through with measurement and tactical pivots to hit our ROI expectations. Most importantly Becky is a woman of integrity and is also a lot of fun!  She is now an important part of our team.
  
 
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   zeynep ondin 
 September 13, 2024
 
 
 Trustindex verifies that the original source of the review is Google. Becky Freemal is an exceptional speaker with a wide range of expertise. Her presentation on mastering conference networking was insightful, engaging, and highly relevant. Becky’s ability to break down complex strategies into practical steps is impressive, and her stories make the learning process both fun and memorable. She knows how to keep audiences engaged, even in a virtual setting. Whether it's networking or other professional development skills, Becky provides valuable, actionable guidance. I highly recommend her for anyone looking to enhance their skills and make a lasting impact.
  
 
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   Jessica Parrish 
 July 29, 2024
 
 
 Trustindex verifies that the original source of the review is Google. Becky not only educated us on these modern techniques but also took the reins to completely revamp our marketing approach. Under Becky's direction, our marketing look and feel transformed, aligning us more closely with current trends and reaching our target audience more effectively. She didn't stop there; Becky also delved into our internal processes and sales strategies, identifying critical low points and providing actionable insights for improvement. Thanks to Becky’s expertise and dedication, we now have a robust marketing strategy that drives foot traffic and engages customers in ways we never thought possible. She has been an invaluable asset, showing us the true potential of a well-rounded marketing approach. Carter's Cabinet Shop Roanoke
  
 
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   James Cameron 
 June 27, 2024
 
 
 Trustindex verifies that the original source of the review is Google. Becky was absolutely phenomenal! Her pre-conference preparation was outstanding. She took the time to truly understand our conference goals and personally contacted each speaker beforehand to ensure their introductions were accurate and engaging. During the event itself, she was instrumental in keeping everything running smoothly and on schedule. Her professionalism, combined with her great sense of humor, made her an invaluable asset to our conference. Our board will make every effort to bring Becky to all of our future conferences, schedule permitting. We can't imagine anyone else doing as exceptional a job as she did. When you find a gem, you hold onto it!